狮动设计以字母“M”作为视觉锚点,巧妙变形为猫耳轮廓,曲线自然延伸为猫的脊背与尾巴弧度,整体形成一个“字母即动物”的视觉符号。这种设计既保留了“MSQ”字母组合的识别性,又通过负空间和线条走势让猫咪的灵动姿态跃然纸上,无需具象描绘就能瞬间联想“猫”的属性,精准对应宠物食品的核心受众——猫主人。“喵三千”采用书法笔触的简体字,“喵”字自带猫咪的亲昵感,“三千”则传递出“丰富、优质”的产品联想。文字与图形部分形成“左抽象符号+右具象文字”的节奏,既平衡了视觉重量,又通过“喵”字直接点明宠物属性,“符号负责记忆,萌宠负责情感”的组合,精准戳中宠物食品消费者对“可爱、治愈”的情感需求,拉近品牌与用户的心理距离。
Lion design takes the letter "M" as the visual anchor point, which is cleverly deformed into the outline of a cat's ear, and the curve naturally extends to the radian of the cat's back and tail, forming a visual symbol of "letters are animals" as a whole. This design not only retains the identifiability of the "MSQ" letter combination, but also makes the cat's smart posture jump from the paper through negative space and line trend, and can instantly associate the attributes of "cat" without concrete description, accurately corresponding to the core audience of pet food-cat owner. "Meow 3,000" adopts the simplified Chinese characters of calligraphy strokes, and the word "meow" carries the sense of intimacy of cats.


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