狮动设计采用了红色鲸鱼元素,通过“尾巴的倾斜角度”“鱼眼的圆点”“头顶的气泡”强化了“游动”的动态感,完美呼应“选品”的核心动作;又通过橙色增加了“鲜活”的质感,暗示“好货新鲜”,容器化背景:类似“选品框”的隐喻,进一步强化“筛选、优选”的品牌定位。通过“鱼(选品)→播放键(直播)→鲸鱼(实力)”的符号链,用最简洁的视觉语言传递了“京播优选”的核心信息——这是一个做直播选品的平台,分享精选好货。
Lion design adopts the red whale element, which enhances the dynamic feeling of swimming through the angle of tail, the dot of fish eye and the bubble on the top of head, perfectly echoing the core action of "selecting products";Moreover, orange adds a "fresh" texture, implying "good goods are fresh" and a container background: a metaphor similar to "selection box", which further strengthens the brand positioning of "screening and optimization". Through the symbol chain of * "fish (selection) → play button (live broadcast) → whale (strength)".


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