狮动设计以“Quick Tax”为核心,将“快速、高效”的财税服务属性通过图形与色彩直观传递。采用无衬线圆角设计,内部负空间巧妙融入类似“对勾”的斜线,既强化“Quick”的“快速完成”语义,又隐喻“准确、无误”,图形与文字边界模糊化,形成“图即是字,字即是图”的符号,“记账芳”中“芳”字暗含“便捷助手”的拟人化温度,打破传统财税工具的冰冷印象,体现对目标用户的深度洞察。整体设计通过符号化图形(Q/T组合)、友好色彩、无衬线字体三大核心要素,将“财税工具”的专业性与“互联网产品”的易用性完美融合。整体风格精准匹配“快速、可靠、亲和”的品牌定位。
Lion Design takes "Quick Tax" as the core, and conveys the property of "fast and efficient" fiscal and taxation services intuitively through graphics and colors. The sans-serif fillet design is adopted, and the diagonal line similar to "tick" is skillfully blended into the negative space, which not only strengthens the meaning of "Quick completion" but also means "accuracy and error-free". The boundary between graphics and characters is blurred, forming the symbol of "graphics is words, and words are pictures". The word "Fang" in "bookkeeping Fang" implies the personification temperature of "convenient assistant" The overall design perfectly integrates the professionalism of "financial tools" with the ease of use of "Internet products" through three core elements.


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