狮动设计采用用无衬线字体,线条利落、结构均衡,英文“dokoteon”作为视觉主体,占据核心位置且字号突出,符合互联网品牌“全球化叙事+简洁符号化”的传播逻辑;中文“大秦天盈”以稳重的黑体呈现于下方,既保留了本土文化锚点,又通过字号与位置的差异化处理,形成“国际视野+本土根基”的品牌定位暗示。整体以无衬线字体为载体、以抽象符号为记忆点、以多场景适配为目标,将“现代感、功能性、传播性”三者高度统一。
Lion design uses sans serif fonts, with neat lines and balanced structure, and English "dokoteon" as the visual subject, occupying the core position and prominent font size, which conforms to the communication logic of Internet brand "global narrative+concise symbolization"; The Chinese word "Daqin Tianying" is presented in a steady bold, which not only retains the anchor point of local culture, but also forms the brand positioning hint of "international vision+local foundation" through the differentiation of font size and position. As a whole, sans-serif fonts are used as carriers, abstract symbols are used as memory points, and multi-scene adaptation is the goal.


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