狮动设计采用首字母“JH”的结构化设计:将品牌名称首字母拆解重构,通过花瓣式的线条切割与对称排列,赋予了图形“绽放”的动态感,这与女装品牌追求的“柔美、生命力”高度契合,花朵的“绽放”象征女性的成长与魅力释放,蝴蝶的“蜕变”暗喻品牌为女性带来的自信升级,双重意象递进式地传递了“内外兼修的美”,图形上,花朵的层叠结构与蝴蝶翅膀的轮廓自然融合,形成“一眼识花,再看是蝶”的视觉惊喜将女装品牌的“无形价值”(优雅、蜕变、美丽)通过“有形图形”(字母、花朵、蝴蝶)精准翻译出来,让“姜慧名店”的定位(高端、女性化、成长性)一目了然——这正是优秀商业设计的精髓。
Lion design adopts the structural design with the initials "JH": the initials of the brand name are disassembled and reconstructed, and the petals-shaped lines are cut and symmetrically arranged, giving the graphics a dynamic sense of "blooming", which is highly consistent with the "softness and vitality" pursued by women's clothing brands. The "blooming" of flowers symbolizes the growth and charm release of women, and the "transformation" of butterflies implies the self-confidence upgrade brought by the brand to women, and the dual images are transmitted step by step. Graphically, the layered structure of flowers naturally blends with the outline of butterfly wings, forming a visual surprise of "recognizing flowers at a glance, then seeing butterflies".


扫码或拨打添加客服微信