狮动设计以农夫原型的生活化表达：采用戴草帽的大叔形象，咧嘴微笑，眉眼弯弯，充满亲切感，直接点明种植园的“人”的核心——勤劳、质朴的耕耘者形象。人物双手环抱一颗饱满的绿色瓜类作物突出核心种植产品（瓜类），强化品类认知。以绿色（作物、田地）、黄色（阳光）、棕色（草帽、土地）为主，均为自然环境中的原生色，避免工业感，强化“有机种植”“生态农业”的联想；通过“具象化场景+拟人化IP”的组合，成功将抽象的“种植园”转化为可感知的品牌形象：消费者看到“大叔抱瓜”的画面，能快速联想到“田间采摘”“新鲜直供”，“大叔”的亲切称谓+微笑表情，赋予种植园人格化温度，传递“从田间到餐桌”的信任感。
Lion esign takes the life-like expression of the farmer prototype: it adopts the image of an uncle wearing a straw hat, with a grin, curved eyebrows and a sense of intimacy, which directly points out the core of "people" in the plantation-the image of hardworking and simple cultivator. The characters embrace a plump green melon crop with their hands, highlighting the core planting products (melons) and strengthening category cognition. Green (crops, fields), yellow (sunshine) and brown (straw hats, land) are the primary colors in the natural environment, avoiding the sense of industry and strengthening the association of "organic planting" and "ecological agriculture".
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