狮动设计采用玄凤鹦鹉 为原型，头顶高耸的羽冠、脸颊的橙红色圆点，同时将鸟类的“轻盈”“探索”特质与“旅购”场景结合：动态姿态：张开双臂、跨步向前的动作，传递出热情欢迎、主动服务的亲和力，符合旅游购物场景中“愉悦互动”的需求；金色象征温暖、明亮，与“悦”（愉悦）、“旅”（阳光旅途）的品牌调性高度契合，设计通过 动物原型的符号化提炼（玄凤鹦鹉→积极探索）、色彩的情感隐喻（金色→可靠愉悦）、形象的场景适配（动态姿态→服务感），成功将“悦旅购”的品牌定位可视化。
Liondesign is based on Xuan Feng parrot, with a towering crest on its head and orange dots on its cheeks. At the same time, it combines the characteristics of lightness and exploration of birds with the scene of "traveling":Dynamic posture: the action of opening arms and striding forward conveys the affinity of warm welcome and active service, which meets the demand of "pleasant interaction" in tourism and shopping scenes; Gold symbolizes warmth and brightness, which is highly consistent with the brand tonality of "Yue" (Pleasure) and "Travel in the Sunshine".
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