狮动设计以“唐朝厨娘”为核心形象，巧妙呼应品牌名中的“唐”字，既建立了“传统美食”的品类联想，又通过“厨娘”这一身份拉近与消费者的距离，厨娘的“烟火气”更贴合餐饮品牌的亲和力需求。发髻、襦裙等服饰细节的简化设计，保留文化辨识度，符合现代审美轻量化的趋势。厨娘手持汤勺、汤羹热气升腾的动态，形成“正在烹饪”的场景化表达：飘动的热气线条不仅打破静态图形的沉闷，更通过视觉暗示传递“现做”“新鲜”的产品卖点，比文字更直观地激发食欲。这种“动作化IP”设计，让品牌形象从“静态logo”升级为“有故事的角色”，餐饮IP设计的黄金逻辑——“文化为根，实用为本”。
Lion Design takes "Tang Dynasty Kitchen Niang" as the core image and skillfully echoes the word "Tang" in the brand name, which not only establishes the category association of "traditional cuisine", but also narrows the distance with consumers through the identity of "Kitchen Niang", and the "fireworks" of Kitchen Niang is more suitable for the affinity needs of catering brands. The simplified design of dress details such as bun and skirt retains cultural recognition, which conforms to the trend of modern aesthetic lightweight. The dynamic rise of hot air in the hands of the cook with a spoon and soup forms a scene expression of "cooking".
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