狮动设计采用慈眉善目的老者形象，发髻插着梅花（象征吉祥与传统），手持勺子与粥碗的动态姿态传递出“匠心熬制”的信任感，符合中式餐饮“长者智慧”的文化联想，拉近与消费者的情感距离。咧嘴大笑的神态、竖起拇指的手势，通过夸张的面部表情和肢体语言强化“开心、满足”的情绪价值，与“粥”带来的温暖体验形成情感连接。将通过人物IP建立情感连接，用传统元素提升品牌调性，又通过书法笔触传递“匠心手作”的价值感。形成“一看就传统、一用就亲切、一记就不忘”的品牌视觉资产。
Lion esign adopts the image of a kind-hearted old man, with plum blossoms in the bun (symbolizing auspiciousness and tradition), and the dynamic posture of holding a spoon and porridge bowl conveys the trust of "ingenuity", which conforms to the cultural association of Chinese catering "wisdom of the elderly" and narrows the emotional distance with consumers. The grin and thumbs-up gesture strengthen the emotional value of "happiness and satisfaction" through exaggerated facial expressions and body language, and form an emotional connection with the warm experience brought by "porridge". Emotional connection will be established through character IP.
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