狮动设计以“青蛙”为原型,圆润的绿色头部搭配拟人化五官,既保留生物特征,又通过直立行走的“人形化”处理拉近与职业角色的距离,符合现代品牌IP“萌系+专业”的双重诉求。头部黄色安全帽与蓝色工装形成强烈职业暗示,腰间黄色工具带以微缩道具强化“建筑工人”身份,手持电钻的动态姿态,则传递“行动力”与“创造力”。采用“跳跃向前”的肢体语言,暗合建筑行业“向上建设”的行业精神。整体以卡通“青蛙”为主形象,通过“色彩明快+动态活泼+细节专业”的三重组合,既满足了视觉识别的功能性(一眼识行业),又赋予品牌人格化温度(可靠、热情、创新)。
Lion design takes "frog" as the prototype, and the rounded green head is matched with anthropomorphic facial features, which not only retains the biological characteristics, but also narrows the distance from the professional role through the anthropomorphic treatment of walking upright, which conforms to the dual demands of modern brand IP "budding+professionalism". The yellow helmet on the head and the blue tooling form a strong professional implication. The yellow tool belt at the waist strengthens the identity of a "construction worker" with miniature props.


扫码或拨打添加客服微信