狮动设计通过拟人化猫咪形象——情感化引流，主角是戴着厨师帽、眯眼微笑的三花猫咪，脸颊红晕与俏皮眨眼动作赋予角色亲和力，打破传统餐饮“高冷”或“烟火气过重”的刻板印象。猫咪半身“埋”在关东煮碗中，爪子轻扶食材的互动设计，既强化“新鲜美味”的产品属性。整体设计以「萌宠IP+日式场景+丰富食材」为核心，通过高饱和色彩、动态构图打破传统餐饮的刻板印象，精准定位年轻消费群体对「美味+颜值+情感价值」的需求——猫咪IP赋予品牌人格化温度，摊车场景唤起“街头美食治愈感”，最终实现「“一碗关东煮”不仅是食物，更是轻松、温暖的日常小确幸」的品牌认知传递。
Liondesign is based on the personification of the cat image-emotional drainage, with the protagonist wearing a chef's hat and squinting and smiling. The cheek flush and playful blinking give the role affinity, breaking the stereotype of "high cold" or "heavy fireworks" in traditional catering. The cat is "buried" in the Guandong cooking bowl, and its paws gently support the interactive design of ingredients, which not only strengthens the product attribute of "fresh and delicious". The overall design takes "Meng Chong IP+ Japanese scene+rich ingredients" as the core, and breaks the stereotype of traditional catering through high saturated colors and dynamic composition.
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