狮动设计将首字母“W”与“S”的变形组合，“W”采用了倾斜的“折角”造型，类似运动中肌肉的线条或跑步时的动态轨迹，传递“力量感”与“运动的连贯性”；“S”则用流畅的曲线衔接，既软化了“W”的刚硬感，又模拟了“运动中的流动感”。 这种“字母+运动形态”的结合，既保留了品牌名称的识别性，又通过抽象形态传递了“健身”的核心场景，属于“形意结合”的经典设计手法。整个logo采用高饱和度的正红色，红色能激发肾上腺素分泌，让人联想到“热情、活力、拼搏”，完美匹配健身时“突破自我”的状态，“看到LOGO，就联想到健身的热情与力量”。
Lion design combines the deformation of the initials "W" and "S", and the "W" adopts an inclined "folded angle" shape, which is similar to the lines of muscles in motion or the dynamic trajectory during running, and conveys the "sense of strength" and "consistency of motion"; "S" is connected by a smooth curve, which not only softens the rigidity of "W", but also simulates the "flowing feeling in motion". This combination of "letter+movement form" not only retains the identifiability of brand name, but also conveys the core scene of "fitness" through abstract form.
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