狮动设计用“容器+食材”构建餐饮的“具象记忆”，粉色的「竖条+半圆」：像一杯冒着热气的饮品（或汤碗），自带“温暖、治愈”的餐饮属性；绿色的「短横」：像盖在容器上的“盖子”，或一片新鲜的食材（比如蔬菜），暗示“新鲜、健康”；蓝色的「大圆形」：像一只平放的盘子（或一碗汤），是餐饮中最基础的“承载者”符号；用“几何化笔画”呼应“餐饮空间，通过“容器+食材”的符号联想，让用户瞬间联想到“吃饭、喝汤、喝饮品”的场景，记忆点强且有画面感。把“餐饮”的核心体验“藏”进了视觉里。用户看到它，不会觉得“这是个餐厅 logo”，而是会先联想到“温暖的食物、舒服的空间、偶然的惊喜”——这种“润物细无声”的品牌传递，才是设计最有力量的地方。
Lion design uses "container+ingredients" to construct the "concrete memory" of catering, and pink "vertical bar+semicircle": like a steaming drink (or soup bowl), it has its own catering attributes of "warmth and healing"; Green "short horizontal": like a "lid" on a container, or a piece of fresh ingredients (such as vegetables), suggesting "fresh and healthy"; Blue "big circle": like a flat plate (or a bowl of soup), it is the most basic symbol of "bearer" in catering; The geometric strokes echo the dining space, and through the symbolicassociation of "container+ingredients", users are instantly associated with the scene of "eating, drinking soup and drinking drinks", with strong memory and a sense of picture.
扫码或拨打添加客服微信
