狮动设计用符号语言讲透“聚·易·付”的核心,图形以蓝绿色为基底,由两个反向半圆叠加成类似“U”+“O”的组合——“U”象征“连接用户(User)”,“O”寓意“聚合生态(Omni)”,二者嵌套的形态完美对应“聚”的品牌核心(聚合支付);中间斜穿的橙色条形,如同一道快速流动的支付指令,打破静态感的同时,用活力色传递“易”的便捷属性(快速支付)。聚”字的紧凑结构强化“聚合”的视觉印象;“易”字的极简形态直点“便捷”的用户体验;“付”字的清晰识别性确保核心业务(支付)的直观传达,用简洁性实现“一眼识品牌”。
Lion design uses symbolic language to explain the core of "gathering, exchanging and paying". The figure is based on blue-green, and is composed of two reverse semicircles superimposed into a similar combination of "U"+"O" ——“U symbolizes "connecting users" and "O" means "Omni", and their nested forms perfectly correspond to "gathering". The orange bar diagonally across the middle, like a fast-flowing payment instruction, breaks the static feeling and conveys the convenient attribute of "Easy" (fast payment) with vibrant colors. The compact structure of the word "poly" strengthens the visual impression of "poly"; The minimalist form of the word "Yi" directly points to the "convenient" user experience.


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